YU Televentures
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| Private | |
| Industry | Telecommunications, Consumer Electronics |
| Founded | Gurgaon, Haryana, India (18 December 2014) |
| Founder | Rahul Sharma |
| Headquarters | Gurgaon, Haryana, India |
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Area served
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Chief Operating Officer : Shubhodip Pal |
| Products | Smartphones, Health Band, Mini-ECG device, Portable Pocket Printer, Power bank |
| Parent | Micromax Mobile |
| Website | http://www.yuplaygod.com |
YU Televentures is an Indian consumer electronics brand that was created on 18 December 2014 as a joint venture between Cyanogen Inc and Micromax Informatics Limited. Also, YU holds official Cyanogen OS rights in India. Micromax co-founder Rahul Sharma owns a 99% controlling stake in YU while the remaining 1% is held by two other co-founders, Vikas Jain and Sumeet Arora.
YU Televenture's first mobile phone was called the 'YU Yureka', ran on the Cyanogen OS, and was released in January 2015. It was designed by the chief engineer Ayush Kumar and is powered by a 64-bit Snapdragon 615 SoC alongside 2GB DDR3 RAM. It has a MSM8939 LTE Chipset and integrated Adreno 405 GPU @550Mhz. Yureka was launched with the Cyanogen OS 12 based on Android Lollipop 5.0.2, which allows users to customize their phone. The YU Yureka has now been discontinued on the Amazon website.
The YU Yureka Plus was an improved version of the YU Yureka and was released in July 2015. It had an improved 13MP Camera, 1080p Full HD display, and ran on CyanogenMod 12.0.
The YU Yuphoria, released on May 12 2015, had almost exactly the same technical specifications as the YU Yureka except for the Camera and Processor Clock. It came with 2GB RAM, 16GB ROM, and a 5 inch screen with Gorilla Glass 3. It had a 8MP rear camera and a 5MP front camera. It came with the Android Lollipop 5.0.2 based Cyanogen OS 12 installed onto it.
The YU Yutopia was the successor to the YU Yuphoria and was released on 17 December 2015. It had Snapdragon 810, a 5.2 inch 2K Screen(WQHD), 4 GB RAM, 32GB ROM, a 3000 mAh battery with QuickCharge, and a fingerprint sensor.
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