Max Brenner
Max Brenner logo
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Max Brenner shop
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| Industry | Food and beverage |
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| Founded | Ra'anana, Israel (1996) |
| Founder | Max Fichtman Oded Brenner |
| Headquarters | Ra'anana, Israel |
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Number of locations
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49 |
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Area served
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Worldwide |
| Products | Chocolate bars |
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Number of employees
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1,100+ |
| Parent | Strauss Group |
| Website | maxbrenner |
Max Brenner is a worldwide chocolate restaurant and retail brand headquartered in New York City, United States. The company operates more than 50 locations internationally, the majority (38) of which are in Australia. Other locations include five in the United States, one each in Boston, New York City, Philadelphia, Bethesda, MD and Paramus, NJ, as well as in Israel, Japan, Singapore, Russia, and China. The company's mantra is that it is creating a new chocolate culture by inviting people to watch, taste and smell its love story. It specializes in decadent, chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Max Brenner operates as a subsidiary of the Strauss Group, Israel’s second-largest food and beverage company.
The firm was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner who combined their names. The business began as a small shop selling handmade chocolates.
Working as an apprentice in Paris in 1994, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on. He spent the following six years learning the art of chocolate-making in Paris.
Upon his return to Israel in 1996, he opened a small retail chocolate shop with a workshop in the back, named "Handmade Chocolate by Max Brenner", name derived from Oded’s last name and co-founder Max Fichtman’s first name—in Ra’anana, just outside Tel Aviv. By 1999, Fichtman and Brenner had opened ten chocolate shops.
A chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max’s new chocolate culture, combining a chocolate bar and a chocolate shop. This allowed people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section and shopping their experience in the shop section.
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Wikipedia