MTV Jams
| BET Jams | |
|---|---|
 |
|
| Launched | August 1, 1998 (as MTVX) May 1, 2002 (as MTV Jams) |
| Owned by |
BET Networks (Viacom Media Networks) |
| Picture format | 480i (SDTV) |
| Slogan | The Only Network That's All Hip-Hop. Non-Stop. |
| Country | United States |
| Language | English |
| Broadcast area | United States and Latin America |
| Headquarters |
Washington, DC (corporate) New York, New York (operational) |
| Formerly called |
MTVX (1998–2002) MTV Jams (2002–15) |
| Sister channel(s) |
BET BET Gospel BET Hip-Hop BET Soul Centric |
| Website | http://www.bet.com/shows/bet-jams.html |
|
Availability
|
|
| Cable | |
| Available on most U.S. cable providers | Check local listings for channels |
| Verizon FiOS | Channel 213 |
| IPTV | |
| AT&T U-verse | Channel 508 |
BET Jams is an American digital cable television network that is controlled by BET Networks and owned by Viacom Media Networks. The channel features hip-hop and urban contemporary music videos. The network, formerly known as MTV Jams, was rebranded under the BET banner on October 5, 2015.
The channel debuted in 2002, replacing MTVX, a network that focused on hard rock and heavy metal which debuted on August 1, 1998. The replacement of MTVX by MTV Jams was explained by the network as being based on demographic trends and industry data that there was a lower demand for a channel devoted to hard rock and heavy metal than there was for hip-hop, rap and R&B; as a result, Viacom management made the decision to launch a new music video network over MTVX's channel space. The network's name was taken from a two-hour daily program block on MTV, called MTV Jams, which ran from 1992 to 2000 and was also the general branding for urban music broadcast on the flagship channel.
After its launch, MTV Jams' playlist became predictable and less random than it originally seemed. The new videos that were in heavy rotation were usually played once per hour or once per every two hours. MTV Jams was the last remaining MTV network in the United States to use MTV's original Kabel font for its music video credit tags, which the main MTV network discontinued in October 2007. MTV Jams switched to the font style used by MTV Hits and rarely by MTV itself in May 2011.
The network's logo had a minor readjustment in February 2010 to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks. The network had its first full-fledged change in imaging on April 13, 2012, in line with the March 26 re-imaging of MTV Hits. A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Jams".
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