KZZA
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| City | Muenster, Texas |
|---|---|
| Broadcast area |
Dallas-Fort Worth Metroplex/Decatur/ Gainesville/Jacksboro/ Bowie/Sherman/Denison |
| Branding | La Ranchera 106.7/1540 |
| Slogan | La Autentica Musica Mexicana |
| Frequency | 106.7 MHz |
| Repeater(s) | KZMP 1540 kHz |
| First air date | September 9, 1990 (as KXGM at 106.5) |
| Format | Regional Mexican |
| Language(s) | Spanish |
| Audience share | 1.7  (February 2017, Nielsen Audio[1]) |
| ERP | 75,000 watts |
| HAAT | 620 meters (2,030 ft) |
| Class | C |
| Facility ID | 23017 |
| Callsign meaning | KZZA = Casa (Previous format) |
| Former callsigns | KXGM (1990-2002) KKDL (2002-2005) |
| Former frequencies | 106.5 MHz (1990-2002) |
| Owner |
Liberman Broadcasting (Liberman Broadcasting of Dallas License LLC) |
| Sister stations |
KBOC, KNOR, KZMP-FM/AM Also part of the Liberman Cluster: TV Station KMPX |
| Website | labonita1067.com |
Dallas-Fort Worth Metroplex/Decatur/ Gainesville/Jacksboro/
KZZA (106.7 FM, "La Ranchera 106.7") is a radio station broadcasting a Regional Mexican format. Licensed to the suburb of Muenster, Texas, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KXGM at 106.5 FM. The station is currently owned by Liberman Broadcasting. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.
The station's roots began on September 9, 1990, at 106.5, as a "great oldies" station with the call letters KXGM until 2001 when it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years. So, on August 14, 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7 KDL, "The Dance Leader" and later, "The Texas Party Station").
On February 16, 2005, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full-time.
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