KNOR
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| City | Krum, Texas |
|---|---|
| Broadcast area | Bowie |
| Branding | La Raza 93.7 |
| Frequency | 93.7 MHz |
| First air date | 1984 as KZEA in Pauls Valley, Oklahoma |
| Format | Regional Mexican |
| Audience share | 1.8  (March 2017, Nielsen Audio[1]) |
| ERP | 43,000 watts |
| HAAT | 600.2 meters |
| Class | C1 (construction permit for C0) |
| Facility ID | 36289 |
| Callsign meaning |
NORth Texas NORman, OK (former city of service) |
| Owner |
Liberman Broadcasting (Liberman Broadcasting of Dallas License LLC) |
| Sister stations |
KBOC, KZMP-FM/AM, KZZA Also part of the Liberman Cluster: TV Station KMPX |
| Website | larazadallas.estrellatv.com |
KNOR (93.7 FM), branded as "La Raza 93.7", is a radio station in the Dallas/Fort Worth area in Texas, transmitting on 93.7 FM and rebroadcast on KMPX channel 29.12. This station is owned and operated by Liberman Broadcasting. Its translation in English means "the race 93.7."
The station was first established as 105.7 KZEA in 1984 (then KTYX and KICM) in Pauls Valley, Oklahoma. The station plotted to move to the Dallas area on rimshot 93.7 frequency in 2002. In 2003, the KICM call letters and country format were sent to 93.7's sister station at 97.7-Ardmore, Oklahoma, who's callsign, KNOR and format, were assumed by 93.7, and the station went dark on the same day. The studios were moved to Krum, Texas on August 1, 2003 with signal testing beginning in the fall under a smooth jazz format (nothing more than the same Jazz disc continually repeated); regular programming began in March 2004 under an urban contemporary format as Party 93.7; making it the only time in the 2000s the Metroplex had two urban contemporary radio stations. In 2006, KNOR switched again to a Regional Mexican format now known as La Raza 93.7, much like its sister stations KTJM & KJOJ in Houston, Texas. The switch was kicked off with a music marathon, but the station is working on hiring local DJs. Ironically that same year Liberman would buy KNOR's former competitor, Hispanic Rhythmic KZZA from Entravision and would flip that station back to its former Rhythmic Contemporary format around the same time as KNOR's flip.
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