KZMP-AM
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| City | University Park, Texas |
|---|---|
| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | La Ranchera 106.7/1540 |
| Slogan | La Autentica Musica Mexicana |
| Frequency | 1540 kHz |
| First air date | 1949 (as KCUL) |
| Format | Regional Mexican (KZZA simulcast) |
| Language(s) | Spanish |
| Power | 32,000 watts (day) 750 watts (night) |
| Class | B |
| Facility ID | 63551 |
| Former callsigns | KCUL (1949-1967) KBUY (1967-1976) KRXV (1976-1978) KMZK (1978-1979) KTIA (1979-1983) KUQQ (1983-1985) KMIA (1985-1988) KSVZ (1988-1989) KSGB (1989-1993) KTNO (1993-1997) KPAD (1997) |
| Owner |
Liberman Broadcasting (Liberman Broadcasting of Dallas License LLC) |
| Sister stations |
KBOC, KNOR, KZMP-FM, KZZA Also part of the Liberman cluster: TV Station KMPX |
| Website | labonita1067 |
KZMP (1540 AM) is a radio station that serves the Dallas-Fort Worth Metroplex. It is owned by Liberman Broadcasting. On September 4, 2016, KZMP now simulcasts KZZA-FM "La Ranchera 106.7".
This station began as KCUL in 1949, licensed to Fort Worth, Texas. KCUL featured a Variety format through the 1950s. The station was named after investor A. B. Culbertson, although other sources mention a connection with Fort Worth-area optometrist L. H. Luck, because "K-C-U-L" was "Luck" spelled backwards. In the mid 1950s, KCUL switched to a country music format; blocks of Spanish language programming in 1958. By 1964, the radio station had picked up a sister station on the FM dial and hired Marcos Rodriguez,Sr. father of Marcos A. Rodriguez to be morning DJ and afternoon salesperson. At the time, FM radio in America was in its infancy. Listeners did not listen to FM very much and broadcasters weren't sure the technology was going to last.
On New Year's Day, 1967, KCUL-AM and its FM sister station were sold by East-West Broadcasting to John Walton and was rebranded "Classical Country" KBUY, maintaining its Country format with Western music added. It became the first full-time Country/Western station in the Dallas/Fort Worth area; the format adjustment was described as "an 'uptown' version of its predecessor, KCUL."
In 1976, the station was once again rebranded as KRXV (callsign derived from Roman numerals XV {15} and their then-branding "Radio 15"), this time with an All-News format that lasted for only 14 months. KRXV employed Marcos A. Rodriguez as a board operator and Jim Miklaszewski now an NBC News correspondent as News Director. Hal Eisner, currently a longtime TV newsman in Los Angeles who currently works at FOX's KTTV also worked there. The format then changed to beautiful music as "Radio 15," a joint operation between actor James "Jimmy" Stewart and Oklahoma News Network owner William Schuller. In 1978, the callsign was changed to KMZK (calls were an acronym of sorts for "muzik."), but the easy-listening format and branding remained the same.
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