KYOT-FM
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| City | Phoenix, Arizona |
|---|---|
| Broadcast area | Phoenix, Arizona |
| Branding | 95.5 The Mountain |
| Slogan | We Play Everything |
| Frequency | 95.5 MHz (also on HD Radio) 95.5 HD2 KFYI simulcast |
| First air date | October 31, 1963 (as KRFM) |
| Format | Adult Hits |
| ERP | 100,000 watts |
| HAAT | 479.0 meters (1,571.5 ft) |
| Class | C |
| Facility ID | 18648 |
| Callsign meaning | Kid CoYOTe (previous branding) |
| Former callsigns | KRFM (1963-1978) KQYT (1978-1986) KOY-FM (1986-1993) |
| Owner |
iHeartMedia (AMFM Radio Licenses, L.L.C.) |
| Sister stations | KESZ, KFYI, KGME, KMXP, KNIX-FM, KOY, KZZP |
| Webcast | Listen Live |
| Website | 955themountain.iheart.com |
KYOT-FM (95.5 FM, "'95.5 The Mountain'") is a commercial Adult Hits music radio station located in Phoenix, Arizona, USA, broadcasting on 95.5 FM. Owned and operated by iHeartMedia, its studios are located in Phoenix near Sky Harbor Airport and its transmitter is in South Mountain Park.
Despite the station's branding, there is no affiliation of any kind with the Arizona Coyotes, the local National Hockey League team. (The KYOT call letters came before the original Winnipeg Jets moved to Phoenix and became the Coyotes in the late 1990s.)
In 1963, KRFM signed on with an easy listening music format. In 1978, the call letters were changed to KQYT, retaining its easy listening music format, branded as "Quiet 95".
On July 10, 1986, the format was changed to adult top 40, branded as "Y-95". The call letters were changed to KOY-FM. The station later evolved to a top 40 music format. The station gained some national attention in the late 1980s when they hired Jessica Hahn, a central figure in the Jim Bakker PTL scandal, as an on-air DJ. The station also helped to start the careers of Arizona disk jockeys Tim Hattrick and Glenn Beck. The station competed heavily against KKFR (then at 92.3 FM, now on 98.3) and KZZP, and Phoenix was considered to be the best market for fans of Top 40. However, due to the changing nature of the format in the late 1980s and early 1990s in terms of musical tastes, personalities and personnel changes, KZZP flipped to the then-new Hot AC format in April 1991, leaving KKFR and KOY-FM to battle for themselves. However, despite KOY-FM picking up a good percentage of KZZP's former audience, the station dropped in the ratings, well below KKFR, which moved towards a more upbeat, rhythmic direction to compete against KOY-FM's own rhythmic/dance direction. To combat this, in late 1992, KOY-FM began a "dayparting" approach, by playing more safe and mainstream pop/rock content during the day, and less mainstream hip hop/rock/dance product at night. However, a few months later, the station reverted to its previous sound. With all the changes, the station continued to deteriorate in the ratings.
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