KKFR
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| City | Mayer, Arizona |
|---|---|
| Broadcast area | Phoenix, Arizona |
| Branding | Power 98.3 & 96.1 |
| Slogan | Where Hip-Hop Lives |
| Frequency | 98.3 MHz |
| Translator(s) | 96.1 K241BQ (Fort McDowell) |
| First air date | 1985 (at 92.3 MHz) 2006 (at 98.3 MHz) |
| Format | Rhythmic Contemporary |
| ERP | 41,000 watts |
| HAAT | 852 meters |
| Class | C |
| Facility ID | 41462 |
| Callsign meaning | K K FiRe (A reference to its former moniker "92 Fire FM") |
| Former callsigns |
98.3 frequency: KDTK (1992-1996) KKLD (1996-2006) KZGL (7/2006-9/2006) |
| Former frequencies | 92.3 MHz (1985-2006) 98.3 MHz (2006-2017) 101.9 MHz (2015-2017) 96.1 MHz (2017) |
| Owner | Riviera Broadcast Group (RBG Phoenix Licenses, LLC) |
| Website | power983.com |
KKFR (98.3 FM) - also known as "Power 98.3 & 96.1" - used to be a Rhythmic Contemporary Hit Radio outlet in the Phoenix, Arizona, radio market. The station broadcast at 98.3 MHz FM with an effective radiated power of 41 kW. Its COL is Mayer, Arizona. The station was owned and operated by Riviera Broadcast Group. Its studios were located on 7th Street in Midtown Phoenix, while its transmitter was located in Crown King, Arizona (producing a rimshot signal from 50 miles northwest of Phoenix).
Competition-wise, KKFR never was one of two Rhythmic stations battling for listeners in the Phoenix market, the other being KNRJ. In addition, the station competes against Mainstream Top 40 stations KZZP, KMVA and KALV-FM. This marks the first of many years that Power was unable to compete with rival stations in the market.
See also KTAR-FM
On December 19, 1970, 92.3 FM first signed on as KXTC, and aired a mix of mainstream and contemporary jazz music. That lasted until 1978, when they switched to a disco format which they would have for about two years, using the name "Disco 92". Show hosts included Scott Tuchman and Rick Nuhn.
In 1982, the station flipped to "Easy Country" as KEZC. In 1984, KEZC began simulcasting KJJJ (now KGME) as KJJJ-FM, a more mainstream country music station. In 1985, KJJJ-FM flipped to a gold-based Top 40 format known as "The Fire Station, Arizona's 92 Fire FM" with new KKFR call letters. Over the years, KKFR began shifting towards a more rhythmic/dance music direction. They also adopted the "Power 92" moniker in 1988 and patterned their direction on (then and now once-former sister station) KPWR in Los Angeles. They would later modify it to "Power 92.3" in 2000. TV personality Danny Bonaduce worked at KKFR for a few months in 1989 and 1990 as a morning program co-host.
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