KPWR
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| City | Los Angeles, California |
|---|---|
| Broadcast area | Greater Los Angeles |
| Branding | Power 106 |
| Slogan | Where Hip-Hop Lives! |
| Frequency | 105.9 MHz (also on HD Radio) 105.9 HD-2 for WorldBand Media (South Asian Radio) |
| First air date | July 15, 1946 (as KFI-FM) |
| Format | Rhythmic CHR |
| ERP | 25,000 watts |
| HAAT | 925 meters (3,035 ft) |
| Class | B |
| Facility ID | 35498 |
| Callsign meaning | K PoWeR |
| Former callsigns | KFI-FM (1946-1958) KBMS (1958-1969) KWST (1969-1982) KMGG (1982-1986) |
| Owner |
Emmis Communications (Emmis Radio License, LLC) |
| Webcast | Listen Live |
| Website | www |
KPWR (105.9 FM, Power 106) is a commercial radio station located in Los Angeles, California, broadcasting to the Greater Los Angeles area on an analog signal and in HD Radio. KPWR airs a Rhythmic Top 40 format playing hip hop and R&B with occasional rhythmic pop/dance titles. It is owned and operated by Emmis Communications and is one of its two flagship stations alongside WQHT ("Hot 97") in New York City.
KPWR's studios are based in the Los Angeles suburb of Burbank, and the transmitter is at Mount Wilson.
105.9 FM signed on as easy listening KFI-FM on July 15, 1946, later becoming KBMS in 1958 before adopting the KWST call letters and "K-West 106" moniker in 1969. During its years as KBMS and KWST, its format had been beautiful music prior to its flip to a rock format on January 1, 1975. K-West emulated the then-popular sound of KMET and KLOS. By 1981, though, the ratings had slipped and KWST had changed to a Top 40 format, and let all of their disc jockeys go. KWST eventually evolved into KMGG, or "L.A.'s Magic 106 FM" in summer 1982, and played upbeat Adult Contemporary music.
In May 1984, Century Broadcasting sold KMGG and St. Louis's KSHE to the Indianapolis-based Emmis Communications.
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