KROM
| City | San Antonio, Texas |
|---|---|
| Broadcast area | San Antonio area |
| Branding | Que Buena 92.9 |
| Frequency | 92.9 MHz |
| First air date | 1947 (as KITY) |
| Format | Regional Mexican |
| Language(s) | Spanish |
| ERP | 45,000 watts |
| HAAT | 412 m (1,352 ft) |
| Class | C1 |
| Facility ID | 67071 |
| Transmitter coordinates | 29°16′29.00″N 98°15′52.00″W / 29.2747222°N 98.2644444°W |
| Former callsigns |
KITY (1947-1990) KSRR-FM (1990-1993) |
| Owner |
Univision Radio (Tichenor License Corporation) |
| Sister stations |
KMYO KBBT KXTN-FM KCOR KWEX-TV KNIC-TV |
| Webcast | Listen Live |
| Website | Que Buena |
KROM is a Regional Mexican radio station in San Antonio, Texas, broadcasting at 92.9 FM. It is owned by Univision Radio. Its studios are located in Northwest San Antonio, and the transmitter site is in Elmendorf, Texas.
Prior to the current format, the station was a Rhythmic Contemporary Hit Radio station known as KITY, or Power 93 until 1990.
From 1990 to 1995, this station went through a number of format changes. It was English-language adult contemporary KSRR, "Star 93." Owned by Booth American's West Coast division, Genesis Broadcasting, all of Booth's Texas stations were divested when Booth merged with Broadcast Alchemy to form Secret Communications. Tichenor Media bought KSRR for $3.8 million and flipped formats from an English-language adult contemporary format to a Spanish adult contemporary format known as KSRR, Exitos en Español 92.9FM, then La Romantica FM 93 before it began "Estereo Latino." in 1995. The current KROM calls comes from its days as La Romantica.
1947-1972 Signed on as KITY-FM 92.9 as KITY 92.9 FM Stereo service would soon follow the station would have a MOR Format. FM stations that first broadcast were often this type of format.
1973 KITY "Countryradio KITY FM 93" playing Modern Country
1974-1979 KITY would have an AC format as "KITY, The Music FM Stereo 93".
1979-1986 KITY a.k.a. "92.9 KITY FM" as a Top 40/CHR/UC a.k.a. CHUrban music format.
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