KMVQ
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| City | San Francisco, California |
|---|---|
| Broadcast area | San Francisco Bay Area |
| Branding | 99.7 Now |
| Slogan | The Bay Area's New Hit Music |
| Frequency | 99.7 MHz (also on HD Radio) |
| First air date | October 12, 1949 (as KNBC-FM) |
| Format | Analog/HD1: Top 40 (CHR) HD2: Pulse Radio (Dance) HD3: KZDG simulcast |
| ERP | 40,000 watts |
| HAAT | 396 meters |
| Class | B |
| Facility ID | 1084 |
| Callsign meaning | K Movin Q (previous branding) |
| Former callsigns | KNBC-FM (1949-1962) KNBR-FM (1962-1975) KNAI-FM (1975-1978) KYUU (1978-1988) KXXX (1988-1991) KFRC-FM (1991-2007) |
| Owner |
CBS Radio (Sale to Entercom pending) (CBS Radio KMVQ-FM Inc.) |
| Sister stations |
KCBS, KFRC-FM, KITS, KLLC, KZDG also part of CBS Corp. cluster: KPIX-TV and KBCW-TV |
| Webcast |
Listen Live Listen Live (HD2) |
| Website | 997now.com |
KMVQ-FM (99.7 MHz), under the brand as 99-7 Now, is an FM radio station in San Francisco, California in the United States. The station, owned by CBS Radio, broadcasts a Top 40 (CHR) format. The station transmits its signal from the San Bruno Mountains, while studios are located in downtown San Francisco.
KMVQ broadcasts in the HD Radio format.
The 99.7 FM frequency was originally owned by NBC, with sister station KNBR. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, it aired a middle of the road format as KNBR-FM and an all-news format as KNAI-FM.
In 1978, NBC decided to take advantage of the newfound success of FM radio, so programmers were hired to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled as "Hot adult contemporary." The station became KYUU.
Over time, the station migrated to more of a Top 40 format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.
In 1988, NBC decided to sell all its owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station with a straightforward CHR approach as X-100 and the KXXX call letters.
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