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KBZT

KBZT
KBZT FM 949 San Diego logo.jpg
City San Diego, California
Broadcast area San Diego, California
Branding FM 94/9
Slogan San Diego's Alternative
Frequency 94.9 MHz (also on HD Radio)
First air date March 6, 1960 (as KLRO-FM)
Format Alternative Rock (Analog/HD1)
Reggae "Bob Radio" (HD2)
EDM "Glow" (HD3)
Language(s) English
Audience share 2.1 (Holiday 2016, Nielsen Audio[2])
ERP 26,500 watts
HAAT 209 meters
Class B
Facility ID 58816
Callsign meaning K-Best "Z" is substitute to "S" (former branding)
Former callsigns KLRO (1960-1979)
KBZT (1979-1987)
KWLT (1987-1989)
KKYY (1989-1991)
KRMX (1991-1992)
KBZS (1992-1994)
Owner Entercom
(Entercom San Diego License, LLC)
Sister stations KSON, KSOQ , KXSN
Webcast Listen Live
Listen Live (HD2)
Listen Live (HD3)
Website fm949sd.com
Bob Radio (HD2)
Glow (HD3)

KBZT is a commercial Alternative Rock music radio station in San Diego, California, broadcasting on 94.9 FM. Owned by Entercom, the station's studios are located in San Diego's Mission Valley neighborhood, and the transmitter is located in La Jolla.

94.9 FM began as KLRO-FM in 1960 with an MOR format.

In 1979, KLRO-FM flipped to gold-based adult contemporary, changed call letters to KBZT and changed monikers to "K-Best 95." In the mid-1980s, the station flipped to oldies. In 1987, after the station was sold to Sandusky Radio, the station adopted new call letters KWLT, flipped to soft rock, and changed monikers to "K-Lite 95", before changing again to "Y95" and the KKYY calls in 1989. As KWLT, the station launched the local careers of morning show hosts, Jeff Elliot and Jerry St. James, better known as Jeff and Jer (now on KYXY).

In 1991, Jeff and Jer moved to rival B100, with KKYY changing its name to "Mix 94.9", adopted new call letters KRMX, and added more gold based music, before reverting to back to oldies, again as "K-Best 95" on January 16, 1992, though with the call letters KBZS. (The KBZT call letters and "K-Best" logo were featured on a station in Palm Springs, where it was briefly the number one station in that market. The call letters reverted to San Diego in 1994 after the Palm Springs station changed format to Spanish.)

In the mid-1990s, Sandusky sold the station to Anaheim Broadcasting, which in turn sold 94.9 to Jefferson-Pilot, making KBZT a sister station to country-formatted KSON-FM. On November 10, 2000, due to low ratings, KBZT switched to an "'80s Hits" format, just a day before KMSX dropped Hot AC and adopted the same format. On November 11, 2002, KBZT flipped to Alternative, branded as "FM 94/9". In 2006, Lincoln Financial Media bought KBZT and all the others that were owned by J-P, including KIFM and KSON.


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