KFMB-FM
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| City | San Diego, California |
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| Broadcast area | San Diego, California |
| Branding | 100.7 KFM-BFM |
| Slogan | Playing Whatever. Whenever. |
| Frequency | 100.7 MHz |
| First air date | September 21, 1959 |
| Format | Mainstream Rock |
| ERP | 30,000 watts |
| HAAT | 189 meters (620 ft) |
| Class | B |
| Facility ID | 42117 |
| Callsign meaning | Derived from sister station KFMB (AM) |
| Owner | Midwest Television |
| Sister stations | KFMB, KFMB-TV |
| Webcast | Listen Live |
| Website | kfmbfm.com |
KFMB-FM is a commercial radio station located in San Diego, California, broadcasting on 100.7 FM and airing a Mainstream Rock format. It shares studios with its sister stations KFMB (760 AM) and KFMB-TV (channel 8) in the Kearny Mesa section of San Diego. KFMB-FM's transmitter is in La Jolla, California.
What eventually became KFMB-FM began testing in 1950 from the North Park Theater on Adams Avenue. It finally signed on as a commercial operation on 100.7 MHz on September 21, 1959, airing a Beautiful Music format. In the late 1960s, the format was called "Music Only For a Woman." Station Manager Ed Peters bought the rights to syndicate the format. Soon after, Peters left and started his own company known as "Peters Productions" which syndicated the format on reel-to-reel tape to over 100 stations during the 1960s and 1970s, changing the name of the format to "Music Just For The Two Of Us."
San Diego in the early 1970s had three "beautiful music" stations and was about to gain a fourth, so KFMB AM program director Bobby Rich and station manager Paul Palmer put together a super high energy Top 40 format to challenge market leader 1170 AM KCBQ. Rich wanted to change the call letters to something with a "Q" in them to become "the FM Q" but the owners refused to break up the KFMB AM/FM/TV matched set of call signs. Although 100.7 is closer to 101 than 100, 101.5 KGB-FM had already established itself as 101KGB, so KFMB-FM became "The All New B100 FM" in March 1975 with the slogan "Better Boogie!", eventually knocking off longtime AM Top 40 powerhouse KCBQ in the Fall 1977 Arbitron ratings. B-100 was the first major market FM Top 40 station to achieve overall #1 Arbitron ratings for all listeners. The station's on air staff during its first two years included Phillip Flowers, RBrother Robbin Rich, Rocket Man, Jimi Fox, Willie B. Goode, Robbie Landree, Dave Conley, Billy Martin, Glen McCartney, "Shotgun" Tom Kelly, Gene Knight, Danny Wilde, Gary Kelley, Billy Pearl, Kenny "Beaver Cleaver" Levine, Jimmy Rogers, Christopher Lance, Terri Lynne, Uncle Fred, and of course Bobby Rich as his on air name "Dr. Boogie". Several from this group left to create Ten Q (KTNQ 1020 AM) in Los Angeles after the first year.
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