Bobby Rich

Bobby R. Rich is a radio broadcaster, programmer and manager best known for his role as Program Director and Morning Show Host on KFMB-FM San Diego, CA "B-100" (1975–79 and 1984–89) and KMXZ-FM Tucson, AZ "MIX fm" (1993–2017).

He began his radio career at age 14 in Ephrata, WA as a DJ. While attending Eastern Washington University in Cheney, WA he worked as a radio DJ in Spokane, WA. His first Program Director position was at KSTT Davenport, IA. In the 70s, he was also morning host at WMYQ Miami, FL "The Q"; Asst. program director/afternoon DJ at WAVZ New Haven, CT "The New Waves"; DJ at KHJ Los Angeles "93 KHJ".

In the 80s, he was Program Director of WXLO New York, NY "99X"; KHTZ Los Angeles "K-HITS 97"; and WWSH Philadelphia, PA "FM 106". He was a DJ on KFI Los Angeles and Director of Programming Consultation at Drake-Chenault in Canoga Park, CA. In 1985 he returned to KFMB-FM where he developed the "Hot AC" format by melding top hits from the Adult Contemporary and the CHR/Top 40 music charts. He created a San Diego version of a "Zoo" show as "The Rich Brothers B Morning Zoo."

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