K-Pop Night Out at SXSW
| K-Pop Night Out at SXSW | |
|---|---|
Jay Park, 2014 KPNO
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| Genre | K-pop |
| Dates | March (dates vary) |
| Frequency | Annual |
| Location(s) | Austin, Texas, U.S. |
| Inaugurated | 2013 |
| Organized by | KOCCA |
| Website | |
| eng |
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K-Pop Night Out at SXSW (KPNO), is an annual K-pop concert held in the United States, organized by Korea Creative Content Agency (KOCCA). It started in 2013, and is a music showcase of the annual SXSW music festival in Austin, Texas.
In March 2013, f(x) was the first K-pop band invited to the SXSW music festival and conference, and performed at a music showcase, KPNO, organized by KOCCA. KOCCA, along with support from the Ministry of Culture, Sports and Tourism, followed up with the SXSW KPNO after hosting one at Marché International du Disque et de l'Edition Musicale (Midem), held in Cannes, France; with the purpose of encouraging exports of Korean music and K-pop in particular.
During the five days of the SXSW music festival, bands (about 2,200 in 2012) are spread out over venues (about 100 in 2012) in downtown Austin's nightclubs and street stages; described as an experience where fans meet musicians close-up, without special effects. The first KPNO was scheduled at the Elysium nightclub, where SXSW's oldest Asian showcase, "Japan Nite", was also held. In addition to one or two well known K-pop artists, KPNO also showcases underground and lesser-known artists from a wide range of genres, including garage rock, hip hop and punk rock. Although 2013 was the first year for an official K-pop concert at SXSW, South Korean bands of other genres had first performed at the festival, starting with YB in 2007. The SXSW Seoulsonic event also schedules South Korean artists. K-pop had already been a featured workshop at the SXSW conference line-up in 2012.
SXSW K-pop and Korean rock groups are supported locally by Mandoo Entertainment, an entertainment company based in Austin, Texas, who works in conjunction with KOCCA.
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