Jumbo Seafood

Jumbo Seafood (Chinese: 珍宝海鲜楼) is a restaurant-chain in Singapore specialising in seafood. First opened in 1987 with an outlet at the East Coast Seafood Centre, it opened an additional five outlets in the city and in the suburban areas of Serangoon Gardens and the Singapore Indoor Stadium, with its newest outlet opened in Dempsey Hill. The restaurant chain works with the Singapore Tourism Board to actively promote local favourites such as Chilli Crab, Sotong You Tiao, Crispy Baby Squid and Sambal Kangkong.

Since then, it has relocated many of its outlets and now the new branches are at East Coast Seafood Centre, NSRCC, The Riverwalk, Riverside Point, Dempsey Hill, Shanghai. Jumbo has ventured into many aspects of the food market, diversifying its brand. They now own the Singapore franchise of famous Japanese ramen bar, Yoshimaru in Holland Village. Other establishments include J-Pot in Vivo City, Ng Ah Sio Bak Kut Teh in Rangoon Road, J Cafe in NSRCC and Chui Huay Lim Teochew Cuisine. Another brand (Singapore Seafood Republic) in collaboration with other seafood restaurants in Singapore is located at Resorts World Sentosa.

Recently, JUMBO also expanded its operations to China.

The restaurant chain actively promotes dishes like the chilli crab, sotong you tiao, crispy baby squid and sambal kangkong as Singaporean dishes, and works with the Singapore Tourism Board to promote the chilli crab as a significant local dish.

JUMBO Group of Restaurants originated from JUMBO Seafood, which was started by a group of friends "for the love of eating and seafood". Mr Ang Kiam Meng who was an engineer by training, took over the business in 1993 and is the current Chief Executive of JUMBO Group of Restaurants. In the early days of JUMBO’s operations, the company faced some challenges including the closure of its second East Coast outlet in 1995. The company also filed a proceeding against a floating restaurant named “Hong Kong JUMBO Seafood Restaurant” in Hong Kong due to the similarities to the JUMBO Seafood brand which created confusion among the general public. The case was won by JUMBO when they established that they had “built up goodwill on the name” since 1985.

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