Singapore Tourism Board
Logo of Singapore Tourism Board
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| Agency overview | |
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| Jurisdiction | Government of Singapore |
| Headquarters | Tourism Court, 1 Orchard Spring Lane, Singapore 247729 |
| Agency executives |
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| Parent agency | Ministry of Trade and Industry |
| Website | app |
The Singapore Tourism Board (Abbreviation: STB; Malay: Lembaga Pelancongan Singapura; Chinese: 新加坡旅游局) is a statutory board under the Ministry of Trade and Industry of Singapore, tasked to promote the country's tourism industry.
The board was first established in 1964 and was called the Singapore Tourist Promotion Board (Abbreviation: STPB; Chinese: 新加坡旅游促进局). In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledgling tourism industry of the country.
Later, STPB began to initiate new marketing ideas to promote Singapore's image aboard. The board created the Merlion, a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board has also been providing travel agent licensing and tourist guide training.
STPB actively promoted the development of infrastructure, including the building of hotels and tourist attractions such as the Jurong Bird Park and Sentosa which is now a popular resort island for both tourists and local visitors. The board also markets the city as a convention venue and organises events to attract visitors.
In the 1980s, several historic and culturally significant areas such as Chinatown, Little India and Kampong Glam were earmarked for preservation. These places express Singapore's cultural diversity and became popular tourist destinations. The Singapore River underwent a major cleanup program and the areas along the river were developed for restaurants and other tourist amenities.
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