Velvet | |
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Jenny "Velvet" Pettersson singing at Rix FM Festival 2009
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Background information | |
Birth name | Jenny Marielle Pettersson |
Also known as | Velvet (stage name) |
Born | November 5, 1975 |
Origin | Helsingborg, Sweden |
Genres | Pop, dance |
Occupation(s) | Singer |
Years active | 2005–present |
Labels | Bonnier Amigo |
Jenny Marielle Pettersson (born November 5, 1975, Helsingborg, Sweden), professionally known as Velvet is a Swedish dance-pop singer. She has released two albums since her 2005 debut in the music industry and her first eight singles have all achieved a top twenty peak on the Swedish Singles Chart.
Velvet moved from Helsingborg to in 1993 to study ballet at Balettakademien. She soon took singing lessons at a dance school where she "got a voice". She worked at Wallmans cabaret where she discovered that singing was what she really wanted to do. She then toured for eight years as a choir singer and dancer to major artists such as Lena PH, Markoolio, Carola, Sanne Salomonsen, Orup, Meat Loaf, Martin Stenmarck and Jessica Folcker.
Velvet was also a part of the house choir for the Swedish Eurovision organisation for five years and traveled to the various Eurovision Song Contests across Europe.
Velvet was discovered in 2005 and signed with Bonnier Amigo Music Group. She stated that she came up with the name "Velvet" on her own after receiving what she referred to as "bad suggestions" from her record company. She settled on "Velvet" because she wanted to pick something that suited her and that she could stand for.
Velvet soon released her first single, "Rock Down To (Electric Avenue)", which was a big hit in Sweden and internationally. The single, still frequently played in clubs across Sweden, reached number one in the Swedish Dance Charts for 22 weeks. Her follow-up single, "Don't Stop Movin'", was also popular and was followed by a tour.
In 2006 Velvet entered Melodifestivalen to represent Sweden at the Eurovision Song Contest but lost the spot to Carola. She entered with the song "Mi Amore", which rapidly became a favourite and achieved great success internationally & became Song of the Year 2006 in Bulgaria. It remained high in charts in Russia, Poland, Hungary, Greece and Italy. In this year Velvet released her debut album, Finally.