JEMČA
 |
|
| Public | |
| Traded as | : , : TATAGLOBAL |
| Industry | Non-alcoholic beverages |
| Founded | 1964 (Calcutta) |
| Founder | J. R. D. Tata |
| Headquarters | Kolkata, West Bengal, India |
|
Key people
|
Ajoy K. Misra (CEO & MD) |
| Products | Tea, coffee, dairy products, water, pepper and other plantation crops |
| Revenue |
 US$ 2.27 billion (2013-14) |
|
Number of employees
|
3,166 (2011) |
| Parent | Tata Group |
| Subsidiaries | |
| Website | www |
Tata Global Beverages Limited (formerly Tata Tea Limited) is an Indian multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea and a major producer of coffee.
Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA. Tata Tea is the biggest-selling tea brand in India, Tetley is the biggest-selling tea brand in Canada and the second biggest-selling in the United Kingdom and the United States and JEMČA is the biggest-selling tea brand in the Czech Republic.
Tata Global Beverages ventured into the Indian cafe market with a 50/50 joint venture with Starbucks Coffee Company. The coffee shops branded as "Starbucks Coffee - A Tata Alliance" will source coffee beans from Tata Coffee, a subsidiary company of Tata Global Beverages.
In the early 1980s, the tea industry in India was experiencing rising input and labor costs and dwindling margins as well as high taxes. India was facing competition on the world market not just from China, but also from other countries entering the business.
In 1983, Tata Tea bought the stake belonging to the James Finlay group to form the individual entity Tata Tea. In the same year, the company decided to move from the commodities business to consumer branding. The first brand Tata Tea was introduced. This was followed by other brands like Kannan Devan, Agni, Gemini and Chakra Gold. In spite of being the largest market in the world, the concept of branded tea took time to be accepted.
In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the United States.
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Wikipedia