Starbucks "A TATA Alliance" | |
Formerly called
|
Tata Starbucks Limited |
Joint Venture | |
Industry | Coffee shop |
Founded | Mumbai, Maharashtra, India (19 October 2012 ) |
Headquarters | Tower 2, Indiabulls Finance Center, Senapati Bapat Marg, Elphinstone Road, Mumbai, Maharashtra, India. |
Number of locations
|
73 stores (May 2016) |
Area served
|
India |
Key people
|
Sumi Ghosh (CEO) |
Products | |
Revenue | ₹171.2 crore (US$25 million) (2015) |
Profit | ₹-47 crore (US$−7.0 million) |
Owner |
|
Number of employees
|
1200+ (May 2016) |
Website | starbucks.in |
TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.
On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year, with an investment of ₹4 billion (US$59 million). However, the company would open its 50th store in India only on 8 July 2014.
The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013. Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.
At the Starbucks annual shareholders meet in March 2014, then Tata Starbucks CEO Avani Davda stated, "With 40 stores in four cities (in 17 months) and nearly 1,000 partners, India is the fastest growing market in Starbucks history." Starbucks opened its first store in Chennai and 50th store in India on 8 July 2014.