Tetley
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| Private | |
| Industry | Food |
| Founded | 1837 |
| Founder | Joseph and Edward Tetley |
| Headquarters | England |
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Area served
|
Worldwide |
| Products | Tea |
| Parent | Tata Global Beverages |
| Website | tetley |
Tetley is an Indo-English beverage manufacturer, and the largest tea company in the United Kingdom and Canada, and the second largest in the United States by volume. Tetley's manufacturing and distribution business is spread across forty countries, and sells over sixty branded tea bags. Since 2000 it is a wholly owned subsidiary of an Indian company Tata Global Beverages (formerly Tata Tea), the second largest manufacturer of tea in the world after Unilever.
In 1822, brothers Joseph and Edward Tetley sold salt from a pack horse in Yorkshire, England. They started to sell tea and were so successful they set up as "Joseph Tetley & Co." tea merchants in 1837. Relocating to London in 1856, they set up as "Joseph Tetley & Company, Wholesale Tea Dealers".
In 1952, in an early example of cross promotion, Petula Clark's single "Anytime Is Tea Time Now" was used to advertise Tetley on Radio Luxembourg.
Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953. In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea bag.
The Tetley Group was created in July 1995, as a result of a buy in management buy out, when a group of investors bought the worldwide beverage business from Allied Domecq. The Tetley Group was bought by India's Tata Group in February 2000, for £271 million.
It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's largest business conglomerates, comprising more than one hundred companies, including Tata Global Beverages. The acquisition has helped Tata's business ambitions to hold a global tea company.
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Wikipedia