Radio Luxembourg (English)
 Luxembourg (circled in red), home of Radio Luxembourg |
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Launch date
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1933 |
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| Dissolved | 30 December 1992 |
Radio Luxembourg was a multilingual commercial broadcaster in Luxembourg. It is known in most non-English languages as RTL (for Radio Television Luxembourg).
The English language service of Radio Luxembourg began in 1933 as one of the earliest commercial radio stations broadcasting to Ireland and Britain. It was an important forerunner of pirate radio and modern commercial radio in the United Kingdom. It was an effective way to advertise products by circumventing British legislation which until 1973 gave the BBC a monopoly of radio broadcasting on UK territory and prohibited all forms of advertising over the domestic radio spectrum. It boasted the most powerful privately owned transmitter in the world (1,300 kW broadcasting on medium wave) in the late 1930s, and again in the 1950s and 1960s, it captured very large audiences in Britain and Ireland with its programmes of popular entertainment.
Radio Luxembourg's parent company, RTL Group, continued broadcasts to the UK until July 2010 as the owners of the British TV channel Five.
In 1922, the British government awarded a monopoly broadcasting licence to a single British Broadcasting Company, whose shares were owned by British and American electrical companies. Although in theory the BBC could have sold sponsored airtime, it attempted to gain its revenue by selling its own brand of licensed radio receivers manufactured by the member companies of the BBC. This arrangement lasted until 1927, when the broadcasting licence of the original BBC was allowed to expire. The assets of the former commercial company were then sold to a new non-commercial British Broadcasting Corporation, which operated under a UK charter from the Crown.
With no possibility of commercial broadcasting available from inside the UK, a former British Royal Air Force captain and entrepreneur (and from 1935 Conservative Party member of parliament) named Leonard F. Plugge set up his own International Broadcasting Company. The IBC began leasing time on transmitters in continental Europe and then reselling it as sponsored English-language programming aimed at audiences in Britain and Ireland. Because Plugge successfully demonstrated that State monopolies such as that of the BBC could be broken, other parties became attracted to the idea of creating a new commercial radio station specifically for this purpose.
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