Hubba Bubba

Hubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, in the United States in 1979 but more recently produced in countries around the world. The bubble gum got its name from the phrase "Hubba Hubba" that military personnel in World War II used to express approval. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavor often referred to as Original, but different flavors of gum have been produced around the world. Many, but not all, of these flavors are based on fruit. Hubba Bubba products also include many flavors of soda, bubble gum and squeeze pouches.

Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran Dub Taylor. This was a reference to Hubba Bubba being less sticky than other brands. Hubba Bubbas' main competition for most of the 1980s was the brand Bubblicious.

The original bubble-gum flavor was discontinued for many years in the United Kingdom, with only apple, strawberry, and cola flavors available. As of June 2012, flavors available in the UK include strawberry, original and apple. (In April 2012, the original flavor returned, with packs proclaiming "chunkier and bubblier"). Flavors available in Australia include cherry, cola, peach, strawberry, lime, pineapple, apple, orange, grape and watermelon. As of 2004, flavors available in Croatia included lime, berry, cherry and generic fruit. Flavors available in Germany included cherry and cola. Flavors available in Norway include orange, apple, strawberry, cola and licorice. Flavors available in Canada included strawberry, grape, orange and blue raspberry. Other flavors seen over the years in various countries include lemon, cream soda, tropical, salty liquorice, and chocolate strawberry.

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