Henkel North American Consumer Goods
 |
|
| Subsidiary | |
| Industry | Consumer brands, beauty products, and laundry care |
| Founded | 1948 (introduction of Dial soap) |
| Headquarters | Stamford, Connecticut, United States |
| Products | Persil, Dial, Purex, Renuzit, Right Guard, Soft Scrub, Snuggle and , Schwarzkopf Professional. |
| Parent | Henkel AG & Co. KGaA |
| Website | www |
Henkel North American Consumer Goods, formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Dial began as a brand of deodorant soap manufactured by Armour and Company, a Chicago, Illinois, meatpacking firm, and through a series of mergers, acquisitions and divestitures, emerged by the 2000s as a stand-alone personal-care and household-cleaning products company. The company's former namesake, Dial soap, remains one of its major brands. In 2004, Henkel, a German consumer-products firm, purchased the Dial Corporation. The company's president, Stefan Sudhoff, took control in 2010 following the resignation of Brad Casper.
Dial was the first antibacterial soap introduced in the United States. It was developed by chemists from Armour and Company and introduced in the Chicago market in 1948. Armour had been producing soap since 1888, first as "Armour Family Soap"; soap was made from tallow, a by-product of the meat production process. The name Dial was chosen because the soap advertised "'round-the-clock" protection against the odor caused by perspiration. Demand for this new soap exceeded expectations due to its deodorant effectiveness, its non-medicinal clover-like smell and bright golden yellow color. The brand was rolled out nationally in 1949, and in time became the leading deodorant soap brand in the United States.
Because of the popularity and strong sales of Dial soap, fueled by magazine, radio, and television advertising, Armour's consumer products business was incorporated as Armour-Dial, Inc. in 1967. In 1970, The Greyhound Corporation purchased Armour and Company (including Armour-Dial, Inc.) for $400 million as part of a diversification strategy and relocated its headquarters to Phoenix, Arizona the following year.
...
Wikipedia