Hard Rock Hotel and Casino | |
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Location | Paradise, Nevada 89169 |
Address | 4455 Paradise Road |
Opening date | 1995 |
Theme | Rock and Roll |
No. of rooms | 1,503 |
Total gaming space | 30,000 square feet (2,800 m2) |
Signature attractions |
The Joint Body English Rehab John Varvatos |
Notable restaurants |
NOBU 35 |
Casino type | Land-based |
Operating license holder | Warner Gaming |
Renovated in | 2001, 2009-2010 |
Website | hardrockhotel |
The Hard Rock Hotel and Casino is a resort near the Las Vegas Strip in Paradise, Nevada. It is owned by Virgin Hotels in partnership with an investment group, and operated by Warner Gaming. It is planned to be renovated and rebranded as Virgin Hotels Las Vegas. The property is located on 16.7 acres (6.8 ha) on the corner of Harmon and Paradise Road.
Features of the property include the hotel tower, a 30,000-square-foot (2,800 m2) casino, Tahitian-style beach and swimming pool, a nightclub, six restaurants, three cocktail lounges, several retail stores, a spa, a poker room, and "The Joint", a music venue. Hard Rock earns only about 30% of its revenue from gaming.
The Hard Rock Hotel & Casino was a joint venture in 1995 of Harveys Lake Tahoe and Peter Morton, co-founder of the Hard Rock Cafe. In 1997, Morton bought out the entire project. It was expanded in 1999, and began another expansion in 2007. In June 2002 influential rock bassist John Entwistle of The Who died in one of the hotel's rooms. The hotel management originally refused to release the room number out of respect, but later reports indicate that Entwistle died in Room 658 (considered a "deluxe suite"). Many fans still pay tribute to Entwistle, by visiting the hotel.
On May 11, 2006, the Morgans Hotel Group signed definitive agreements with its partners to purchase the Hard Rock Hotel & Casino. As part of the deal, MHG retains the rights to use the Hard Rock name for hotels and casinos in the Western United States and certain other territories, 23 acres (9.3 ha) of land for expansion on the corner of Harmon and Paradise for $770 million. Morgans operated the property and had a 12.8% equity partner in the venture along with DLJ Merchant Banking Partners until February 2011. At that time, ownership of the hotel was turned over to Brookfield Asset Management, and operations were turned over to Warner Gaming.