Virgin Hotels
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| Founded | New York City, USA (2010) |
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| Headquarters | Miami, United States |
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Key people
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Raul Leal - CEO |
| Website | virginhotels |
Virgin Hotels is a brand of hotels created by Sir Richard Branson's Virgin Group, launched in 2010. The current Virgin Hotels company, based in Miami, United States, is currently seeking hotel opportunities and is preparing its first hotels.
In October 2011 Virgin Hotels bought the 27-story Old Dearborn Bank Building in the Loop area of Chicago for $14.8 million from Urban Street Group LLC. On January 15, 2015 the first Virgin Hotel opened. One element of Virgin Hotels' business plan was to acquire distressed properties in North America cheaply during the property downturn, but banks decided to hold distressed real-estate assets until the market for them rebounded rather than sell them so the company fell well behind its planned timetable.
Further hotels are being planned in New York City and Nashville. The 300 room New York site will be located on the corner of 29th Street and Broadway. The 240 room Nashville property is to be located at One Music Row. The Dallas hotel, which began construction in 2017, is located in the Design District, near Downtown Dallas. The San Francisco hotel is currently under construction on 4th street.
The British-based Virgin Hotels Group Limited owns the Virgin Limited Edition portfolio of properties that include luxury resorts such as Necker Island.
The group aims to have hotels in 20 locations by 2025. When asked about the operation, Virgin's Richard Branson said "There won’t be hidden charges, and you won’t get charged $10 for a chocolate bar you know you can buy at a store for $2." Branson has said the brand is geared toward the female business traveler.
In January 2018, rumours arose regarding Virgin's early negotiations toward purchasing the Hard Rock Hotel and Casino in Las Vegas. As of March 2018, Hard Rock Hotel and Casino is expected to be rebranded as Virgin Hotel
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