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Peter Morton

Peter Morton
Petermorton.jpg
Morton in 2011
Born (1947-08-07) August 7, 1947 (age 69)
Chicago, Illinois, U.S
Nationality American
Education B.S.B.A. University of Denver
Occupation businessman
Known for co-founder of the Hard Rock Café
Spouse(s) Paulene Stone (1980-1989)
Tarlton Pauley (1990-1997)
Children 3
Parent(s) Arnie Morton

Peter Morton (born August 7, 1947) is a businessman from the United States. He is the co-founder of the Hard Rock Café (along with Isaac Tigrett) and a chain of casual dining restaurants.

Morton is the twin son of Arnie Morton, founder of the Morton's Steakhouse chain, and his first wife. In 1969, he graduated from the University of Denver with a B.S.B.A. in restaurant and hotel management. He was a member of the Phi Sigma Delta fraternity.

Morton's first Hard Rock Cafe opened near Hyde Park Corner in London, England. The chain began global expansion in 1982 when Morton and Tigrett agreed to develop their own cafes in various cities. Morton (Hard Rock America) opened Hard Rocks in Los Angeles, San Francisco, Chicago, and Houston, Las Vegas; San Diego, La Jolla, and Newport Beach, California; Sydney and Melbourne, Australia; Honolulu and Maui, Hawaii; among others. In 1995, The Rank Organisation (now The Rank Group) acquired the cafes owned by Morton, but Morton retained the Hard Rock Hotel & Casino in Las Vegas, Nevada.

In May 2006, Morton sold the Hard Rock Hotel & Casino in Las Vegas to New York-based Morgans Hotel Group. The sale included the rights to the Hard Rock Hotel brand West of the Mississippi River which includes Texas, California, Australia and Vancouver, British Columbia. Morton later founded Morton’s Restaurant in Los Angeles.


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