Georgia competed in the Eurovision Song Contest 2010, returning after a year's absence. Georgian broadcaster GPB internally selected Sopho Nizharadze to sing for Georgia at the Contest in May 2010. Nizharadze performed six songs on 27 February. "Shine" was chosen to be sung at the contest in Oslo, Norway, after the votes of a public televote and a professional jury.

On 16 January 2010 GPB announced that they had internally selected 23-year-old singer Sopho Nizharadze to sing for Georgia at the Eurovision Song Contest 2010. A call for song submissions had been made by the broadcaster, and 5 songs will be selected from the submitted entries to take part in a televised contest, to be held in late February 2010 to select the competing song for Oslo. On 5 February GPB announced that over 100 entries from both Georgian and foreign composers have been submitted to GPB.

On 9 February GPB revealed the 6 six selected songs and their songwriters that will compete in a national final to be held on 27 February. The songwriters include: Tinatin Japaridze, co-writer of the Eurovision 2009 runner-up for Iceland "Is It True?"; Svika Pick, co-writer of the Israeli Eurovision 1998 winning song "Diva"; Carlos Coelho and Andrej Babić, who together wrote the Portuguese entry for the 2008 Contest "Senhora do mar (Negras águas)", as well as Babić separately writing another four Eurovision entries for three other countries; and Hanne Sørvaag, writer of the German entry in 2008, "Disappear", as well as the 2010 Norwegian entry "My Heart is Yours".

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