G2A
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Type of site
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Video game marketplace |
|---|---|
| Available in |
Arabic, Czech, Chinese, Dutch, English, French, German, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Romanian, Spanish, Taiwanese, Turkish, Vietnamese |
| Area served | Worldwide |
| Founder(s) |
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| Employees | 700 (as of 2016[update]) |
| Website | g2a |
| Alexa rank |
 843 (as of February 2017) |
| Commercial | Yes |
| Registration | Yes |
| Users | Over 12 million |
Arabic, Czech, Chinese, Dutch, English, French, German, Hungarian, Italian, Japanese,
G2A.COM Limited (commonly referred to as G2A) is a global digital marketplace which specializes in gaming products. It is headquartered in Hong Kong, but has offices in various countries including Poland, The Netherlands and China. The site claims to have over 12 million customers, 260,000 sellers, 50,000 digital products and 700 employees throughout all locations. The main product offering on G2A.COM is game key codes to such platforms as Steam, Origin and Xbox. Other products found on the marketplace include software and prepaid activation codes.
G2A.COM does not purchase or sell any digital products itself, it delivers the platform for others to do so, acting as an intermediary by connecting the buyer to the seller. For frequent customers, G2A runs a subscription program called G2A Shield. Besides the marketplace, G2A has a lineup of other products and services, including G2A Direct, a partnership program for video game developers, and G2A Pay, an online checkout gateway. G2A is also involved in eSports, and sponsors professional gaming teams such as Cloud9, Natus Vincere, and Virtus Pro.
The company (under the original name Go2Arena) was established in 2010 by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland as an online game retailer. G2A.COM's main demographic was young gamers with a lack of disposable income, so its objective became to sell video games at the lowest possible price. Skwarczek said that he had approached many large game developers at various events such as Gamescom, E3 and G-Star to secure partnership deals in order to become an official seller of their games. Due to a lack of interest from developers, as well as variations in market trends, the company’s business model changed from retailer to marketplace.
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