Gü
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| Gü. (Subsidiary) | |
| Industry | Dessert |
| Founded | London, United Kingdom (2003) |
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Key people
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James Averdieck (Founder and ex director) |
| Website |
www |
Gü is a company that produces a wide range of desserts, sold in the United Kingdom, Germany, the Netherlands, France, Australia, New Zealand and the United States. The product is made in the UK and was created by entrepreneur James Averdieck.
Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins, developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.
Gü diversified into fruity puddings with a new brand called Frü in 2005 but merged this with the Gü brand in May 2010. In 2007 Gü launched 24 new products.
In 2010, James Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million. The product was recently rebranded for the international market and has acquired a controlling stake in a small maker of coconut-based desserts called Bessant & Drury, which is based in Essex, with Perry Haydn Taylor as a shareholder.
The company's products include ramekin, sharing puds, mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.
Gü received a Design Week Award.
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Wikipedia