ExploreMusic
ExploreMusic logo
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| Genre | Radio show |
|---|---|
| Running time | 30 minutes |
| Country of origin |
 Canada
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| Language(s) | English |
| Home station | 102.1 The Edge |
| Syndicates | Y108, FM96, Power 97, The Fox, Live 88.5, Rock 101.9, X92.9, SONiC 102.9, The Wolf 101.5, 103.3 The Edge, X103 |
| TV adaptations | ExploreMusic TV |
| Hosted by | Alan Cross |
| Created by | Alan Cross |
| Written by | Alan Cross |
| Edited by | Nathalia Ribeiro |
| Executive producer(s) | David Huszar |
| Recording studio | Toronto, Ontario |
| Original release | October 6, 2008 – present |
| Website | http://www.exploremusic.com/ |
| Podcast |
iTunes XML |
ExploreMusic is a Canadian multimedia rock music recommendation project run by Corus Interactive and Integrated Solutions, the online arm of Corus Radio. It consists of a website, a syndicated radio show, and a weekly TV show that offers exposure to songs and artists with the vision of providing "context, perspective, recommendation and discovery of music that’s new (or new to you)." ExploreMusic achieves this through artist interviews, exclusive performances, music news, album reviews, and lists of recommended songs that are presented on a daily and weekly basis.
The program was first broadcast on 6 October 2008, and is heard on radio stations across Canada. It has a weekly audience of approximately one million. The program is also syndicated in the United States. A television adaptation of the program currently airs on Aux.
Prior to the launch of ExploreMusic, there had been a number of discussions within Corus about the need to update the concept of the radio DJ as the trusted filter for new music. With online being the first choice of more and more people looking for new music, the decision was made to create a service where "real people, real passionate music fans, could recommend music to other real passionate music fans, without any sort of mechanical or electronic filters." The concept was inspired by the success of Pandora and Last.fm. However, while Pandora and Last.fm work on complex algorithms, ExploreMusic was designed as a place where music fans could turn to discover new music and information about the artists involved, as well as be encouraged to make recommendations themselves with the goal of creating conversation and community. On 1 July 2008, Alan Cross, the host of The Ongoing History of New Music and former Program Director of Toronto radio station 102.1 The Edge, took the position of senior program director at Corus Interactive and Integrated Solutions (then known as Splice). Planning and development continued through the summer.
The program was first broadcast on 6 October 2008 on 102.1 The Edge in Toronto, Y108 in Hamilton, FM96 in London, Power 97 in Winnipeg, and The Fox in Vancouver. The show has since been included on Live 88.5 in Ottawa, Rock 101.9 in Cornwall, X92.9 in Calgary, SONiC 102.9 in Edmonton, and The Wolf 101.5 in Peterborough, Ontario, with plans to branch out to more affiliates in the future. The program began syndication in the United States after ExploreMusic partnered with Friday Morning Quarterback. It currently airs on two US radio stations, 103.3 The Edge in Buffalo, and X103 in Indianapolis. An estimated one million people listen to the program each week in Canada.
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