WEDG
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| City | Buffalo, New York |
|---|---|
| Broadcast area | Buffalo, New York |
| Branding | 103-3 The Edge |
| Frequency | 103.3 MHz |
| First air date | 1947 (as WYSL-FM) |
| Format | Modern Rock |
| ERP | 49,000 watts |
| HAAT | 106 meters |
| Class | B |
| Facility ID | 56103 |
| Callsign meaning | W EDGe |
| Former callsigns | WYSL-FM (1947-1970) WPHD-FM (1970-1989) WUFX (1989-1995) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WGRF, WHTT, WHLD |
| Webcast | Listen Live |
| Website | wedg.com |
WEDG is a radio station in Buffalo, New York, USA. The station's on air branding is "103.3 The Edge" and broadcasts on 103.3 MHz FM. WEDG has a modern rock format and is best known for its morning radio hosts, "Shredd and Ragan." The station's transmitter is located east of Delaware Park in Buffalo, and studios are located in the city's eastside.
103.3 FM signed on in 1947 as WYSL-FM. The station switched calls to WPHD in 1979, when a progressive rock format was added to the overnight programming. This format made WPHD famous, as well as its morning duo, Robert W. Taylor and Harv Moore, which ran from 1978 to 1989.
In 1989, the station changed call signs from WPHD to WUFX, "103.3 The Fox." Taylor and Moore were fired in favor of Shredd and Ragan, with Shredd coming from AM 1400 WXBX. The format lasted about six years. (Both Taylor and Moore would eventually end up on WHTT, which is now WEDG's sister station, on different shifts. Taylor is now retired and Moore went on to stints at WECK and WHLD before doing the same).
On June 23, 1995, the station adopted an alternative rock format and its current call sign and branding. At the time, Toronto radio station CFNY, known as "The Edge", was making inroads in Western New York. Originally an alternative rock station, it shifted to a more active rock direction in 2005 since WBUF flipped from active rock to FM talk, although Radio & Records still referred them as an alternative rock station but Mediabase shifted them to the active rock panel; prior to the R&R panel shift to active rock, they began adding classic rock artists. However, R&R began reporting them as an active rock station in the fall of 2005, making the active rock shift official. From August 2006 to March 2007, R&R reported them again to the alternative panel, but it has since reverted to the active rock panel. In addition, crosstown rival CHTZ-FM of St. Catharines, Ontario has also shifted to active rock from mainstream rock to have similar sounds to WEDG, mainly due to the station switching hands from Standard Radio to the current Astral Media. Recently in 2008, the station began playing more classic rock like The Cult, Van Halen, The Scorpions and U2 along with its current playlist as well as several 90s alternative bands like Weezer, Meat Puppets, and The Black Crowes. (The station is limited in how much "classic" material it can play, so as not to cannbialize the listenership from its sister station, WGRF, a heritage classic rock station in the market.)
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Wikipedia