WHLD
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| City | Niagara Falls, New York |
|---|---|
| Broadcast area | Buffalo, New York |
| Branding | Sportsradio 1270 The Fan |
| Frequency | 1270 kHz |
| First air date | 1941 |
| Format | Sports |
| Power | 5,000 watts (day) 1,000 watts (night) |
| Class | B |
| Facility ID | 7822 |
| Callsign meaning | W HiLDa Lewis Duell |
| Affiliations | CBS Sports Radio |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WEDG, WHTT, WGRF |
| Webcast | Listen Live |
| Website | sportsradio1270.com |
WHLD is an AM radio station licensed to Niagara Falls, New York with an all-network sports talk format, with no local programming. The station resides at 1270 kHz on the dial and is owned by Cumulus Media. The station's transmitter is located in Hamburg, New York, and studios (currently unused) are located in Buffalo.
WHLD signed on in 1941 under the ownership of Earl Clement Hull of Niagara Falls, New York. The station was later named after his second wife, Hilda Lewis Carpenter Hull, of Ontario, Canada. Earl C. Hull was a radio pioneer who entered St. Lawrence University in 1916 with impressive knowledge of wireless technology which he later applied to communication problems on the battlefield. His talents helped put the University radio station on air in 1922. He built WKY in Oklahoma City (the nations third commercial radio station). In 1940 he returned to Niagara Falls, NY to establish WHLD. The radio station often programmed classical music and featured local artists. Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs from Buffalo, NY.
Locally owned Butler Communications Corporation bought radio station WHLD and its sister station WZIR-FM (now WKSE) on suburban Grand Island in May 1980. During the Butler Communications days WHLD was programmed Big Band / Nostalgia and featured various locally produced programs. The station was billed as "The Station of the Nations." and owner Paul Butler's daughter Mary Ann Butler gave the station its tag line, "The Sound of the Falls."
In August 1999 WHLD was purchased by Citadel Broadcasting Corporation. At midnight on Monday, February 13, 2006 WHLD gave up its brokered programming format and Niagara Independent Media began operating the station via an LMA and branded it "News Talk 1270: The Voice of Reason," primarily affiliating with Air America Radio. That programming was dropped in December 2006 because of financial problems. Some of the non profit programs including Democracy Now were moved to sister station WBBF.
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Wikipedia