Eir Sport
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| Limited company | |
| Industry | Sports broadcasting |
| Founded | Dublin, Ireland (1990) |
| Headquarters | 1HSQ, St. John's Road, Dublin 8, Ireland |
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Area served
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Ireland Northern Ireland Asia Central Asia Russia Baltic States |
| Parent | Eir |
| Website | www |
Eir Sport is a sports television company based in Dublin, Ireland and a subsidiary of Irish telecommunications company Eir. The company operates channels in the Republic of Ireland.
The company was previously known as Setanta Sports which was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. When under ownership of Setanta Sports the company operated channels in the UK, Asia, Australia, US & Canada.
In December 2015, Eir purchased the Setanta Sports Ireland Ltd. On July 5, 2016 Setanta Sports was rebranded to Eir Sport.
In July 2009, the ownership structure of Setanta Sports Channel Ireland Limited (previously Setanta Sports Ireland Ltd) changed. Setanta Sports Channel Ireland Limited is co-owned by Gaiety Investments (60% share) with the remaining 40% share made up by Danu Partners Limited. The main shareholders in Danu are Michael O'Rourke, Leonard Ryan, and Mark O'Meara. Danu purchased 100% of the shares in Setanta Sports North America Limited which was disposed of in early 2010. Setanta Sports Channel Ireland Limited is licensed by the Broadcasting Authority of Ireland.
The Setanta business in Ireland has managed to survive despite the difficulties with Setanta GB. Colin Morgan, formerly CEO of Quinn Direct Insurance, joined the Setanta Ireland business in October 2010.
In 2015 it was announced that Eir were in the process of buying Setanta's remaining Irish Operations Setanta Ireland and Setanta Sports 1, the deal also includes the sale of the Setanta Sports Pack which includes BT Sport. On 5 July 2016, Setanta Sports was renamed Eir Sport.
Within the Republic of Ireland eir Sport services are available for free through the eir Sport package on eir Broadband. eir Sport services are also available through Sky Ireland, eir TV and Vodafone TV. From August 1, 2016, Virgin Media Ireland no longer has eir Sport (and BT Sport) available to customers.
The eir Sport pack offers commercial venues in several countries around the world programming of sports such as football, Gaelic football, hurling, golf, cricket, Australian rules football, boxing, NHL ice hockey and rugby union and league.
Republic of Ireland
Under the former company Setanta Ireland the sports company operated a number of channels which have either been sold off or closed.
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Wikipedia