Efes Beverage Group

Anadolu Efes

Type	Public
Traded as	Borsa İstanbul
Industry	Beverage
Founded	1969
Headquarters	Istanbul, Turkey
Products	Beers, Malt Drinks, Low Alcohol Drinks, Soft Drinks
Revenue	836.2 million USD (03/2008)
Number of employees	8,000 (2014)
Website	http://www.anadoluefes.com

Anadolu Efes produces and markets beer and malt and non-alcoholic beverages in a wide geographical area comprising Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East. Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in the early 1950s by the Özilhan and Yazıcı families. Exhibiting a rapid and sustainable growth since its inception, the Anadolu Group transformed into a holding company in 1969.

Commencing its operations in Turkey in 1969, Anadolu Efes has been the market leader since the 1980s. From the 1990s onwards the company expanded its operations overseas; this in itself can be considered as a turning point. Anadolu Efes Continuing its operations in order to ensure commercial sustainability in the global market, Anadolu Efes increased its strength in the foreign markets by entering into a strategic partnership with SABMiller. With the agreement signed in 2012, Anadolu Efes hatook over SABMiller's operations in Russia and Ukraine and became the second largest beer manufacturer in Russia.

Anadolu Efes currently continues its operations as a global company, which exports three quarters of its production. In terms of sales volume, it is the 6th largest brewer in Europe, and the 11th largest in the world. Exporting products to over 70 countries, Anadolu Efes is one of the key players in the region with a total of 15 breweries, six malt production facilities and one hops processing facility across Turkey, Kazakhstan, Russia, Moldova, Georgia and Ukraine.

In addition to its flagship Pilsener, Efes also produces several other beers, including Efes Dark (double-roasted malt lager with 6.5% alcohol and hints of caramel), Efes Light (a 122.7-calorie and 3.0% ABV take on the original), Efes Xtra (a hoppier, 7.5% ABV lager), Efes Ice (a softer, more aromatic, ice-brewed version with 4.2% alcohol), and Efes Dark Brown (a 6.1% ABV double-roasted malt lager with a distinct coffee and chocolate bouquet). All Efes products sold in Turkey use high fructose corn syrup.

Other brands under the Efes Beverage Group are Gusta (5.0% ABV), the company's wheat beer brand; Mariachi, under which the lime or agave-flavored beers Mariachi (4.2% ABV) and Mariachi Black (6.0% ABV) are produced; Marmara, under which the strong-beers Marmara Kırmızı (6.1% ABV) and Marmara Gold (4.1% ABV) are produced; and Ritmix, the company's line of fruit-flavored, non-alcoholic malt drinks.