CIMX-FM
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| City | Windsor, Ontario |
|---|---|
| Broadcast area | Essex County, Ontario, Metro Detroit |
| Branding | 89X |
| Slogan | Detroit's New Rock Alternative |
| Frequency | 88.7 MHz |
| First air date | July 10, 1967 (as CKWW-FM) |
| Format | Active-leaning alternative rock |
| Language(s) | English |
| ERP | 78,200 watts average 100,000 watts peak |
| HAAT | 188.5 meters (618 ft) |
| Class | C1 |
| Facility ID | 94688 |
| Transmitter coordinates | 42°10′14.88″N 82°59′29.01″W / 42.1708000°N 82.9913917°W |
| Callsign meaning | The MiX (former branding) |
| Former callsigns | 1970-1990: CJOM 1967-1970: CKWW-FM |
| Owner |
Bell Media (Bell Media Windsor Radio Partnership) |
| Sister stations | CKWW, CIDR-FM, CKLW |
| Webcast | Listen Live |
| Website | 89Xradio.com |
CIMX-FM (88.7 FM) — branded 89X — is a commercial Active rock radio station based in Windsor, Ontario, Canada. 89X serves both Essex County, Ontario, Chatham-Kent and Metro Detroit; its 100,000-watt signal reaches most of southwestern Ontario, southeastern Michigan, the Toledo metro area and the western Lake Erie shoreline of Ohio.
CIMX-FM also broadcasts a soft rock music program continuously on its 92 kHz SCMO subcarrier. The program is not intended for public reception, but rather provides background music for businesses, similar to Muzak.
What is now CIMX had its first stint as a progressive/alternative rock station long before the birth of 89X. The station signed on July 10, 1967, as CKWW-FM, with an MOR/easy listening format. CKWW-FM added evening progressive rock programming in the fall of 1970. The following April, the station changed its calls to CJOM and the progressive format went full-time. "Om FM" (pronounced "Ohm FM") distinguished itself from its Detroit competitors WRIF, WWWW and WABX by emphasizing Canadian talent.
By 1976, the album rock sounds of Om FM had faded away and the station was again programming MOR music. However, in 1982, under the ownership of Geoff Stirling's company, Stirling Communications International (which also owned CKGM radio in Montreal and CHOZ-FM in St. John's, among other properties), the station made an abrupt switch to a CHR/Top 40 format. In the late 1980s, the station went by the moniker "Laser Rock," a reference to becoming one of the first, if not the first, radio stations in the Detroit area to program music solely from compact discs.
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