WRIF
 |
|
| City | Detroit, Michigan |
|---|---|
| Broadcast area | Metro Detroit |
| Branding | 101 WRIF: The RIFF |
| Slogan | Everything That Rocks! |
| Frequency |
101.1 MHz (also on HD Radio) 101.1 HD2: RIFF2 Local rock |
| First air date | 1948 (as WXYZ-FM) February 14, 1971 (as WRIF) |
| Format |
Active rock RIFF2: Local Rock/Hip-hop |
| ERP | 27,000 watts |
| HAAT | 268 meters (879 ft) |
| Class | B |
| Facility ID | 11278 |
| Transmitter coordinates | 42°27′13.00″N 83°9′50.00″W / 42.4536111°N 83.1638889°W |
| Callsign meaning |
W-"guitar RIFf" (musical term) |
| Former callsigns | 1948-1971: WXYZ-FM |
| Affiliations | United Stations Radio Networks |
| Owner |
Beasley Broadcast Group (Greater Boston Radio, Inc.) |
| Sister stations | WCSX, WMGC-FM |
| Webcast | Listen Live (requires login) or Listen via iHeart |
| Website | WRIF.com |
WRIF (101.1 FM) — branded 101 WRIF: The RIFF — is a commercial active rock radio station licensed by the Federal Communications Commission (FCC) to operate in Detroit, Michigan serving surrounding Metro Detroit. The station is currently owned by Beasley Media Group. WRIF is a grandfathered "Superpower" Class B station with a signal equivalent to 92,000 watts at 500 ft; stated another way, under current U.S. Federal Communications Commission (FCC) limits for Class B stations, WRIF would be allowed to broadcast an effective radiated power (ERP) of no more than 16,000 watts using an antenna of height of 268 meters. As such, the signal can be heard as far as Lexington, MI; Jackson; Chatham-Kent and Lambton County, Ontario; North Baltimore, Ohio; and occasionally as far south as Delaware, Ohio. The station transmitter is located in the Detroit suburb of Southfield near the intersection of 10 Mile Road and Northwestern Highway, and transmits its signal from the same tower as WXYZ-TV. WRIF's studios are in Ferndale.
In the April 2016 PPM ratings release, WRIF is ranked #3 (behind WCSX (#2) and WWJ (#1) in the Detroit market.
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Wikipedia