Buzz Bake Sale
 |
|
| City | Miramar, Florida |
|---|---|
| Broadcast area | Miami-Fort Lauderdale metropolitan area |
| Branding | 104.3 The Shark |
| Slogan | South Florida's Alternative |
| Frequency | 104.3 MHz (also on HD Radio) HD-2: WAXY |
| First air date | August 30, 1969 (as WEAT-FM in West Palm Beach) |
| Format | Alternative Rock |
| ERP | 100,000 watts |
| HAAT | 283 meters (928 ft) |
| Class | C1 |
| Facility ID | 29567 |
| Callsign meaning | W South Florida Shark |
| Former callsigns |
West Palm Beach: WEAT-FM (1969-2012) WMSF (2012) Miami-Fort Lauderdale: WAXY-FM (2012-2015) |
| Owner |
Entercom (Entercom Miami License, LLC) |
| Sister stations | WAXY, WLYF, WMXJ |
| Webcast | Listen Live |
| Website | 1043theshark.com |
WSFS (104.3 MHz) – branded 104.3 The Shark – is a commercial FM radio station licensed to Miramar, Florida. WSFS is owned by Entercom Broadcasting and it airs an Alternative Rock radio format for the Miami-Fort Lauderdale metropolitan area. Its studios are in Miami Gardens and the transmitter is in Pembroke Park.
The station first signed on the air in West Palm Beach on August 30, 1969 as WEAT-FM. The station served as an FM simulcast for AM 850 WEAT, now called WFTL. It was originally on 104.5 MHz. It moved to 104.3 some time in the 1970s or 1980s in order to increase its signal while not being short spaced with a Coral Gables station on 105.1. For many years it was a top station in the West Palm Beach media market airing an easy listening mostly instrumental music format. By the 1990s, the station had moved to a soft adult contemporary format.
WEAT-FM moved to 107.9 on June 1, 2012. It was replaced on 104.3 by the Jazz/AC-formatted "Smooth FM," whose first song was "Baby, I Love Your Way" by Big Mountain. Meanwhile, WIRK, which was previously located at 107.9, was moved to 103.1 and replaced WPBZ, which at that time was carrying a Hot AC format. During the "Smooth FM" format, 104.3 had the call letters WMSF. The change came about due to WEAT's previous owner, CBS Radio, selling its entire West Palm Beach cluster of radio stations to Palm Beach Broadcasting. To meet ownership limits, Palm Beach needed to divest one station to a different company, which was WMSF, and operated the station via an LMA until it could find a buyer. Before the sale was announced, WEAT-FM's owners had planned to move it into the more lucrative Miami-Fort Lauderdale radio market.
...
Wikipedia