City | Pompano Beach, Florida |
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Broadcast area | South Florida |
Branding | 102.7 The Beach |
Slogan | More Music, More Fun |
Frequency | 102.7 MHz(also on HD Radio) |
First air date | 1960 (as WRBD-FM) |
Format | Classic Hits |
ERP | 98,000 watts |
HAAT | 307 meters (1007 ft) |
Class | C0 |
Facility ID | 30840 |
Callsign meaning | MaJic (former branding) |
Former callsigns | WRBD-FM (1960-1972) WCKO (1972-1985) |
Owner |
Entercom (Entercom Miami License, LLC) |
Sister stations | WAXY, WSFS, WLYF |
Webcast | Listen Live |
Website | www |
WMXJ (102.7 MHz, "102.7 The Beach") is a commercial FM radio station licensed to Pompano Beach, Florida and serving the Miami media market. The station is owned by Entercom and airs a classic hits radio format. Its studios and offices are located on Northwest Second Avenue in Miami Gardens. The transmitter is off Northwest 210th Street, also in Miami Gardens.
WMXJ broadcasts in the HD Radio format.
In 1960, the station signed on as WRBD-FM as a simulcast for AM 1470 WRBD (now WWNN), in Broward County. Because WRBD was a daytime only station, it used WRBD-FM to simulcast its R&B format around the clock. It later changed its call sign to WCKO-FM, ending the simulcast and airing a more FM sound but still keeping its urban contemporary format. In late 1977 WCKO changed its brand to K-102 and switched to an automated disco format.
In 1979 K-102 changed formats again, to a tight rotation of album-oriented rock hits with DJs Buddy Hollis, Bo Walker, Alan Michaels, Tom Stevens and Geoff Allen. By late 1980 K-102's audience share in South Florida had begun to rise, Zeta-4 (now WZTU) had slipped to the number three rock station in the market and was about to switch to a top 40/CHR format since WMJX 96X was losing its FCC license. At this time K-102 was calling itself "South Florida Hottest Rock". In early 1982 K-102 began playing a new wave format and calling itself "K-102 Rock of the Eighties", which infringed on copyright owned by KROQ-FM at the time. In 1983 K-102 moved to a more mainstream rock format programmed by broadcaster Neil Mersky. This lasted until the station was sold.