WIRK
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| City | Indiantown, Florida |
|---|---|
| Broadcast area | West Palm Beach-Stuart |
| Branding | 103.1 WIRK |
| Slogan | "South Florida Country" |
| Frequency | 103.1 MHz (also on HD Radio) |
| First air date | August 1, 1965 (as WPBF at 107.9) |
| Format |
Country music HD2: Modern Rock "The Buzz" |
| Audience share | 5.5 (Sp'08 P2, R&R) |
| ERP | 90,000 watts |
| HAAT | 297 meters |
| Class | C1 |
| Facility ID | 1246 |
| Transmitter coordinates | 27°01′32.00″N 80°10′43.00″W / 27.0255556°N 80.1786111°W |
| Callsign meaning | Play on the word "Work" |
| Former callsigns | WPBF (1965-1972) WIRK-FM (1972–2012) |
| Former frequencies | 107.9 MHz (1965-2012) |
| Owner |
Alpha Media (Alpha Media Licensee LLC) |
| Sister stations | WEAT, WMBX |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
wirk.com buzz103 |
WIRK (103.1 FM) is a radio station broadcasting a country music format. Licensed to Indiantown, Florida, the station serves the West Palm Beach-Boca Raton, Ft. Pierce-Stuart area. The station is owned by Alpha Media, through licensee Alpha Media Licensee LLC. The station has broadcast a country format since September 9, 1973, originally on 107.9 FM. Its studios are in West Palm Beach and its antenna is located on the west side of Jonathan Dickinson State Park in Hobe Sound, Florida.
103.1 FM used to be WPBZ, which got its callsign because it was an affiliate of the "Z Rock" radio network. It became "103.1 The Buzz" on July 3, 1995.
On December 5, 2011, at 3 PM, after playing Midnight Oil's "Beds are Burning", WPBZ changed its format to adult top 40, branded as "Now 103.1". The "Buzz" active rock format moved to the HD2 subchannel, replacing the alternative-formatted "Buzz Lite". It was the second hot AC station under CBS Radio using the "Now FM" branding, the first being on Sacramento, California's KZZO. It was reported as a CHR by CBS Radio, but due to most of the rap being on sister rhythmic contemporary station WMBX, it continued to be a hot AC.
On April 10, 2012, CBS Radio announced that it was selling WPBZ and its sister stations to Palm Beach Broadcasting for $50 million, pending U.S. Federal Communications Commission (FCC) approval. On June 1, 2012, the country radio station WIRK relocated to the 103.1 frequency, replacing the ill-fated hot adult contemporary format. The last song on "Now" was "Beds Are Burning", which was also the last song it played as The Buzz. WEAT, originally at 104.3, replaced WIRK at 107.9.
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