Bubble Up
| Type | Soft drink |
|---|---|
| Manufacturer | The Dad's Root Beer Company LLC (USA) Monarch Beverage Company (Internationally) |
| Country of origin | Sweet Valley Products Co. Sandusky, Ohio, U.S. |
| Introduced | 1919, 98 years ago |
| Color | clear |
| Flavour | Lemon-lime |
| Variants | Bubble Up Lemon-Lime Bubble Up Diet Lemon-Lime Bubble Up Cloudy Lemon Bubble Up Bitter Lemon Bubble Up Ginger Ale Bubble Up Tonic Water Bubble Up Club Soda |
Bubble Up is a lemon-lime soft drink brand created in 1919, by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC and owned by Hedinger Brands, LLC for the United States, Canada, and Mexico, and by Monarch Beverage Company of Atlanta for international markets (in particular Asia and Africa).
Bubble Up began in 1919 as a lemon-lime carbonated soft drink. Originally owned by Sweet Valley Products of Sandusky, Ohio, Bubble Up was produced ten years before its well-known competitor, 7 Up. The first trademark registration was filed on August 13, 1919, which was registered on April 14, 1921. Subsequently, the brand was owned by the Bubble Up Company, Inc. of Chicago. With the tag line, "A kiss of Lemon, A kiss of Lime". Bubble Up was distributed in the Coca-Cola bottler network prior to Sprite.
While based in Los Angeles, the company filed for bankruptcy in August 1970 and had stock fraud issues shortly after.
The Monarch Company of Atlanta purchased Bubble Up in 1978. In 2007, Bubble Up was purchased from Monarch by Hedinger Brands, LLC for the U.S., Canada, and Mexico and licensed to the Dad's Root Beer Company, LLC, headquartered in Jasper, Indiana.
Famous for the advertising slogan – "kiss of lemon, kiss of lime." In the 1960s, Bubble Up radio advertising used the catchy jingle (to a melody), "Sugar-free Bubble Up has a pizzazz, that is what Sugar-free Bubble Up has."
(for International markets only)
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