Sprite (soft drink)
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| Type | Lemon-lime |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | Germany |
| Introduced | 1961 |
| Color | Colorless |
| Variants | See Variations below |
| Related products | 7 Up, Mist Twst |
Sprite is a colourless, caffeine-free, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up. Bottles of Sprite are usually a transparent green colour with a green and yellow label whereas cans are coloured silver, green, and blue and aluminum bottles are coloured a solid lime green. Though often confused with Lemonade, Sprite stands in separate class of carbonated soft drink.
Sprite advertising often makes use of the portmanteau word lymon, a combination of the words "lemon" and "lime."
By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in their advertisements in 1987. “I Like the Sprite In You” was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.
In 1994, Sprite updated their logo. This newer, more outgoing logo stood out more on packaging, and featured a blue-to-green gradient with silver “splashes” and subtle white “bubbles” in the background. The word “Sprite” had a blue backdrop shadow on the logo, and the words “Great Lymon Taste!” present on the previous logo were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.
Also in 1994, the brand’s slogan was changed to “Obey Your Thirst” and jingles including it became urban-oriented, featuring a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging emerging and underground rap artists like LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas, Chris Conn, Pete Ross and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. To this day, NBA players and hip-hop artists such as Lebron James and Lil Yachty frequently appear in Sprite ads.
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