Mist Twst
| Type | Lemon-lime soft drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1999 (as Sierra Mist) 2016 (as Mist Twst) |
| Discontinued | 2016 (as Sierra Mist) |
| Color | Clear |
| Flavor | Lemon-Lime |
| Variants |
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| Related products | Sprite, 7 Up |
| Website | misttwst.com |
Mist Twst (pronounced "Mist Twist") is a lemon-lime flavored soft drink. Introduced in 2016, it follows Sierra Mist, a similar lemon-lime soda PepsiCo introduced in 1999 and eventually made available in all United States markets by 2003. Mist Twst and its predecessor Sierra Mist have competed with The Coca-Cola Company's Sprite brand and Dr Pepper Snapple Group's 7 Up.
PepsiCo began test-marketing potential lemon-lime sodas in 1998, introducing a formulation known as Storm that never made it past the test-marketing stage. The company introduced Sierra Mist in 1999. Prior to this, PepsiCo's only lemon-lime soda was in its Slice line of fruit-flavored sodas. The selection of the name "Sierra Mist" was based on favorable market research involving 2,000 people. "Sierra Mist" was selected from over 1,000 possible names. It is worth noting that "Sierra" had previously been a proposed name for what became the original (10% juice-formula, lemon-lime) Slice in 1984.Diet Sierra Mist was also introduced in 2000, and sales of both diet and original Sierra Mist totaled $100 million in its first year of production.
At the time of its launch in 1999, Sierra Mist was named after the Sierra Mountains due to high mists in the mountains, which also happens in the soda we know today, due to bottling and distribution agreements between Pepsi Bottling Group and 7 Up parent company Cadbury Schweppes. The PepsiCo bottlers continued to bottle 7 Up until existing agreements with Cadbury Schweppes expired in January 2003, at which point its distribution was expanded nationwide in the U.S. In 2004 the beverage had surpassed 7 Up on the basis of annual retail sales, placing it as the 2nd most-purchased lemon-lime soft drink in the U.S. (Sprite being the 1st).
In 2005, Diet Sierra Mist was renamed Sierra Mist Free, intended as a descriptor of the beverage being "free of" sugar, calories, carbohydrates and caffeine. This name change was reverted to the original name, Diet Sierra Mist, in November 2008. In late 2006, PepsiCo introduced Sierra Mist Cranberry Splash. It was available only during the Winter holiday season. Cranberry Splash returned in the fall and winter of 2007, 2008, 2009, 2010 along with Diet Sierra Mist Cranberry Splash. In May 2007, Sierra Mist Lemon Squeeze was introduced. This limited edition featured a higher concentration of lemon flavor and was only available through September 2007.
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