Booster Juice
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| Private | |
| Industry | Food Service |
| Founded | Sherwood Park, Alberta, Canada (1999) |
| Founders | Dale Wishewan Jonathan Amack |
| Headquarters | Edmonton, Alberta, Canada |
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Key people
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Dale Wishewan, President & CEO, Jon Amack, |
| Products | Fresh Juice & Smoothies |
| Website | www.boosterjuice.com |
Booster Juice Ltd is Canada's largest chain of fresh juice and smoothie bars. The chain specializes in smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Founded in 1999 in Sherwood Park, Alberta, the company has grown to have 285 traditional and 20 non-traditional locations in Canada, 1 in India, 2 in the United States and 3 in Mexico. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.
Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time.
The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.
Some drinks offered by Booster Juice contain less common food products, including Matcha, Açaí fruit, a Brazilian fruit produced by the Acai Palm, and Wheatgrass.
Dale Wishewan and Jonathan Amack founded Booster Juice in 1999 when they realized the market for juice bars in Canada. Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours. Shortly afterwards, the first Booster Juice location opened in November 1999 in Sherwood Park, a suburb of Edmonton.
Booster Juice expanded rapidly to include different parts of the country, with the bulk of its stores located in Western Canada. Encouraged by this success, Wishewan and Amack have entered international markets in Europe and the Middle East.
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Wikipedia