Beiersdorf
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Beiersdorf Headquarters in Hamburg
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Aktiengesellschaft Public company |
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| Traded as | : BEI OTC Pink: |
| Industry | FMCG |
| Founded | 28 March 1882 |
| Headquarters | Hamburg, Germany |
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Key people
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Stefan F. Heidenreich (CEO and Chairman of the Executive board) Reinhard Pöllath (Chairman of the Supervisory board) |
| Products | Skin care |
| Revenue | € 6,686 million (2015) |
| € 962 million (2015) | |
| Profit | € 671 million (2012) |
| Total assets | $ 7.53 billion (2016) |
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Number of employees
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17,659 (2015) |
| Website | www |
Beiersdorf AG is a German personal-care company based in Hamburg, manufacturing personal-care products and pressure-sensitive adhesives. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea and tesa (tesa tape).
Although its shares are publicly listed, Beiersdorf is controlled by maxingvest AG (parent company of Tchibo), which directly owns 50.49% of shares.
Beiersdorf is organized in two separate business segments: consumer business and tesa. The consumer business segments focuses on the brand´s core which is skin care, while the tesa business segment is one of the world’s leading manufacturers of self-adhesive products. Besides NIVEA, Beiersdorf is owner of different other brand like 8x4, Eucerin, Labello, La Prairie, Hansaplast and Florena.
In 1974, the company introduced a divisional organization for cosmed, medical, pharma and tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of NIVEA as well as of tesa was expanded. Especially NIVEA products - the typical cream as well as sun creams, anti age products and baby care - were very successful on the market. In April 2001, the tesa business segment was found as an independent unit within Beiersdorf. tesa focuses on developing effective solutions for its customers, offering about 6.500 different self-adhesive products.
Beiersdorf defines itself as a brand with family values, it has several Corporate Social Responsibility projects likes the global social initiative "NIVEA cares for family". The company works with NGOs and organizations with local expertise to improve the lives of disadvantaged families.
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Wikipedia