Tchibo
 |
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| Private GmbH | |
| Founded | 1949 |
| Founder | Max Herz Carl Tchilinghiryan |
| Headquarters | Hamburg, Germany |
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Number of locations
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700 shops (Germany) 300 (rest of world) |
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Area served
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Austria Czech Republic Hungary Israel Netherlands Poland Slovakia Switzerland Turkey UAE |
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Key people
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Thomas Linemayr (CEO) Ingeburg Herz, Michael Herz, Wolfgang Herz (co-owners) |
|
Number of employees
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12,500 |
| Parent | maxingvest ag |
| Website | www |
Tchibo is a German chain of coffee retailers and cafés known for its weekly-changing range of other products. The latter includes: clothing, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (German: Jede Woche eine neue Welt).
Tchibo has expanded its product range and is now selling services such as travel, insurance and mobile-phone contracts. With over 1000 shops, Tchibo is one of Germany's largest retail chains. The company is headquartered in Hamburg.
Tchibo's coffee is sold in supermarkets in the United States, Canada, the Czech Republic, Saudi Arabia, Slovakia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Israel, Jordan, Russia, United Arab Emirates, Poland, United Kingdom, and Lebanon
Tchibo was founded in 1949 in Hamburg by Carl Tchilinghiryan and Max Herz, and still maintains its headquarters in the north of the city. The name Tchibo is an abbreviation for Tchilling and Bohnen (beans, i.e. coffee beans). During its formative years, Tchibo concentrated on a mail-order service of freshly roasted coffee beans, processed in the company's own roasting facility in the Hamburg district of Hoheluft.
In 1977, Tchibo purchased shares of Beiersdorf and in 1980 became the majority shareholder of the Hamburg cigarette producer Reemtsma. The shares were sold in 2002 to Imperial Tobacco for €5.2 billion. After buying its rival Eduscho in 1997, Tchibo became market leader in Germany with 20%. In the 1990s, Tchibo began to expand to countries outside Germany and now has shops in Switzerland, Austria, the Netherlands, Poland, Hungary, Slovakia, the Czech Republic and Turkey. Entry into the US market was planned in the early 2000s, but later cancelled.
Tchibo sold the cigarette brand Davidoff to the UK-based company Imperial Tobacco for €540 mil. in 2006, the rights for the brand Davidoff café remained with Tchibo. Tchibo has started distribution of its brand Davidoff café to the US.
The company presented a reorganisation programme to its employees at a staff meeting on 7 December 2007, with the aim of returning the business to growth by 2010.
In the UK, following a consultation period, Tchibo GB decided to close half of its retail stores and re-structure the head office and field teams. The UK board was reduced from 11 directors to 4.
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Wikipedia