Labello
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| Product type | Personal care |
|---|---|
| Owner | Beiersdorf AG |
| Country | Germany |
| Introduced | 1909 |
| Markets | Worldwide |
| Website | Official homepage |
Labello is a brand of lip balm stick. It is produced by Beiersdorf AG in Germany and Austria. The labello lip care sticks are also sold under the name Labello Nivea, Liposan and Nivea Lip Care. Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.
The word "labello" comes from the Latin words "labium" ("lip") and "bellus" ("beautiful").
In 1909, Dr. Oscar Troplowitz created a lip caring balm. The brand was introduced in Germany and later in Switzerland and Austro-Hungary. At that time, the products were sticks wrapped in paper that had to be applied with a finger. In 1911, a new sliding case made of tin was introduced. This turned out to be a rather successful approach. During the First World War, the shortage of the tin resources caused the production of tin packaging to be stopped. However, refills that could be inserted in the existing tubes were available in the market.
In 1922, the packaging was replaced with a light Aluminum stick, which made it easier for the consumer to carry it around. This was also a success. By 1935, Labello was made available in markets of over thirty countries. During the Second World War, Labello products were again in extremely short supply as Aluminum was almost unobtainable until the end of the war.
In 1953, a plastic sleeve replaced the metal one, which had been used for more than 30 years. In 1958, Labello started to make products for use by men as well. A practical twist mechanism was added in 1963, making application easier. This was apparently the most successful product launch in the history of the Labello brand.
In 1973, the 'Labello Classic' in blue casing was introduced which is produced even today. In 1978, the brand released 'Labello Med' that provided treatment for severe lip problems. A year later, 'Labello Sun' was introduced which provided protection of lips from harmful sun rays. In 1984, another product, 'Labello Camomile' was made available in market. This was the first time the brand made a product containing natural flavors and ingredients. Two years later, 'Labello Rosé' was also released. In 1989, 'Labello Sport' was introduced for physically active consumers who wanted lip care.
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Wikipedia