NIVEA
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| Product type | Skin and body care |
|---|---|
| Owner | Beiersdorf AG |
| Country | Germany |
| Introduced | 1911 |
| Markets | Worldwide |
| Website | nivea |
Nivea (pronounced [niˈveːaː]) is a German personal care brand that specializes in skin- and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on March 28, 1882, by pharmacist Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz kept working with his scientific consultant Paul Gerson Unna and the German chemist Isaac Lifschütz on a new skin care cream. In 1900, Lifschütz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and, later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning "snow-white".
During the 1930s, Beiersdorf began producing such products as tanning oils, shaving creams, shampoo and facial cleanser and toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market.
1882: Pharmacist Paul Carl Beiersdorf establishes the company on March 28. Nivea originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation.
Paul Carl Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology.
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