Avenida Alvear

Avenida Alvear is an upscale thoroughfare in Buenos Aires, Argentina. Located in the neighbourhood of Recoleta, it extends for seven blocks, from the Plazoleta Carlos Pellegrini to Alvear Plaza. The avenue is famous not only for the most exclusive representatives of haute couture, but also for its numerous demi-palaces and extensive presence of the French academy architecture that was so much in vogue in uptown Buenos Aires at the turn of the 20th century. The Buenos Aires Legislature approved the bill to declare it as a Historic Protection Area. A study by the U.S. television network NBC, placed it among the world's five most distinguished avenues.

The avenue was begun in 1885 on the initiative of Mayor Torcuato de Alvear, whose tenure is remembered for its ambitious urbanism projects patterned after those used by Baron Haussmann in Paris. The Ortiz Basualdo Palace (today the French Embassy) and the Pereda Palace (the Brazilian Embassy) are the most famous among Avenida Alvear's many examples of Belle Époque architecture. Other well-known buildings include the Tudor Revival Hume House (the Secretariat of Culture and the oldest of the avenue's mansions), the Duhau Palace (converted into the Park Hyatt Buenos Aires hotel), the Fernández Anchorena Palace (today the Apostolic Nunciature), and the Alvear Palace Hotel, which dates from 1932.

Many designer brands which used to be located throughout the avenue, specifically Emporio Armani, Valentino, Hermes, Louis Vuitton, and Ermenegildo Zegna, have left the country. Near the avenue it's the Patio Bullrich, whose boutiques include Carolina Herrera, Salvatore Ferragamo, Kenzo, Calvin Klein, Ermenegildo Zegna, Cacharel, Zara, among others. There is a Fendi store throughout Posadas street, parallel to the avenue.

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