Fendi

Fendi

Type	Subsidiary of LVMH
Industry	Luxury fashion
Founded	1925
Founder	Adele and Edoardo Fendi
Headquarters	Rome, Italy
Number of locations	197 stores worldwide (2014)
Key people	Karl Lagerfeld, creative director for fur & RTW Silvia Venturini Fendi, creative director for accessories & men's Pietro Beccari, chairman & CEO
Revenue	€ 800 million (2011), tg
Profit	US$ 1.1 billion
Total assets	US$ 970 million
Total equity	US$ 330 million
Owner	LVMH (90%), Fendi family (10%)
Parent	LVMH
Website	www.fendi.com

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its fur and fur accessories. Fendi is also well known for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five sisters of second generation (Paola, Anna, Franca, Carla & Alda) started entering the company and bought new wave of enthusiasm.Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.

Fendi invested more than 2 million euros (approximately $2.7 million) to help restore the Trevi Fountain in Rome designed by Nicola Salvi in 18th century. The restoration works started June 2014. “It’s about tying us with a city that makes millions of people dream,” Fendi CEO Pietro Beccari said.